Know the facts…

It takes about three years for a coffee tree to begin producing beans for consumption. For any coffee lover (like you) to be able to have a daily cup, a farmer must take care of 40 trees.

Farmers only get about 10% of the profits generated by the coffee trade. Foreign roasters and intermediaries receive the most part, creating an unfair equation.

High-quality coffee contains more than 800 molecular compounds that produce flavor and aroma. That’s three times more than the most complex of wines!